Consulting Board

Linda Macaskill

Linda Macaskill is a Partner and Senior Member of The Negotiation Academy – Europe’s (TNA - Europe) Consulting Board. TNA – Europe is a specialist negotiation consulting and training organisation headquartered in London. The TNA - Europe Consulting Board is comprised of some of the most respected leaders in the realm of negotiations worldwide.

Linda started her corporate career in an entrepreneurial environment within the Medical Services industry. Key to delivering value within this context was Linda’s ability to identify the key success factors in persuasive & effective communication & negotiation. Linda’s key responsibilities centred around being part of or leading commercial teams within the business in pursuit of change management, team building & management development.

Linda’s strength is her deep understanding of people and their development needs. Her passion is driven by her interest in and understanding of the impact of human dynamics on business performance. Prior to assuming her role as Sales Director & Senior Consultant for The Negotiation Academy in 2004, Linda gained experience at management level within the commercial medical, leisure and IT industries.

Linda had the privilege to be invited onto then President Nelson Mandela’s project PR team during 1998, and cites the experience gained in this role as one of her career highlights. Stakeholder of a global corporate from the age of 31, Linda is well known for her passionate, deliverable driven approach and her relentless pursuit of excellence. She is a member of The Negotiation Academy’s Executive team, responsible for the development of new business on a global scale.

Linda has the rare ability to connect with individuals across cultures & functional disciplines within organisations, enabling her to deliver value across the entire value chain. Relying on both EQ and IQ, Linda’s approach has much in common with world renowned leaders such as Anthony Robbins, Dr Norman Vincent Peale and Dale Carnegie. She cites their influence as instrumental in her own personal development.

Winner of a National Sales Award in January 2006 from the Institute of Sales & Marketing Management (UK) for ‘British Excellence in Sales & Marketing’, Linda has enjoyed considerable success in the sales negotiation arena. She has both closed and delivered successful projects for organisations across industries & geographical boundaries, including the World Bank, IBM, Schlumberger, Adidas, EON, Mercer, Nestle and Nycomed.

Linda is highly regarded internationally as an expert on the interpersonal dimensions of Sales Negotiation, and devotes herself to the further discovery & development of tools & techniques to facilitate persuasive & effective communication.